Digital transformation is changing the fundamentals of countless sectors, and the automotive industry has not been left untouched. When combined with the strive for greater sustainability, the result is the development of hybrid and electric vehicles that are less reliant on fossil fuels, if at all. In the world of automobiles, the name Porsche is often equated with jealousy-inducing, high-performance sports cars, but the company’s roots actually lie in engineering and design. With this foundation, the carmaker is well prepared to meet and exceed the challenges that digital transformation presents, as Oliver Blume, Chairman of the Executive Board of Dr. Ing. h.c. F. Porsche AG, reveals in an interview with European Business.