Paying attention to sustainability is key in a very wide range of markets, as younger generations make different choices in their lives. For a relatively young company in a sector that is growing fast, the challenge is to keep pace. EcoRide AB started at the right moment and is continually improving its offer of electric bicycles. The company is headquartered in Gothenburg, and has production and assembly sites in Sweden, Poland and China. With about 100 employees worldwide, EcoRide realizes a turnover of about 10 million EUR by producing and selling its own brand in the Nordic region and producing e-bikes for OEMs elsewhere.