FC Bayern has long been more than just a football club. The Munich-based club has enjoyed a high standing on the international stage for many years. Despite this, comparisons with Google or BMW are still misplaced and e-Sport is looked on with a critical eye as Board Chairman Karl-Heinz Rummenigge explains in an interview with European Business that also examines the future of the sport.
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The Allianz Arena in Munich is a world-renowned football stadium and home to Germany’s most successful football team of all time: FC Bayern Munich. In January, the record-holders invited guests to a very special marathon at which football and computer programming came together. European Business spoke to Media Director Stefan Mennerich about the insights that were gained at the FC Bayern Hackdays and asked what is meant by the term Football 4.0.