Developing fun games can be hard work. At Fingersoft Oy, however, the employees have fun, too. Within the last two years, the Finnish start-up has evolved to become a major publisher of quality games and apps played around the world. The company is different from the rest of the ‘players’ in the games industry, however. More focused on sticking to its roots as a creative developer and keeping a relaxed work atmosphere, it has no plans to expand aggressively and join the race for ever-shorter publishing cycles.