foodloose was founded by Katharina Staudacher and Verena Ballhaus-Riegler in 2010. Since then, they have revolutionized the snack market with their organic snacks. Following rebranding, a new nut bar came on the market, along with fruit hearts and a spread. European Business spoke with Ms. Staudacher about the rebranding and the features of the new products.
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In the health food shop in the past, but in the discount grocery store today: Organic products have long moved on from being a niche in food trade and are literally on everyone’s lips. Ahead of their time, Verena Ballhaus-Riegler and Katharina Staudacher aquired a taste for the production and sale of exceptional organic snacks in 2010. The duo quickly founded their own company with foodloose. European Business spoke with Mrs. Staudacher about Poppy Limona, no fear in founding a company and her role as mompreneur on the living room carpet.