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Hotel Annaberg

Publications on european-business

Taking a sustainable approach to hospitality pays off

Tourism and leisure are two important economic sectors in Bad Dürkheim, a spa town located in the southwest of Germany. The town is also known for its wine industry, being the fourth most important wine-growing center in Rhineland-Palatinate. Despite tight competition, Hotel Annaberg has managed to establish itself as an outstanding accommodation option by combining an unbeatable location with expert management and socially responsible business practices. General Manager Jan-Peter van de Laan affirms that, “we want to implement ideas consistently, to eventually look back and feel satisfied, and if we`re not, to do something new to address the issues.”