While Chinese businesses are slowly but surely invading the African market – a young, dynamic market with growing potential, European companies are in danger of missing their chance. Few of them seem to realize that emerging African countries belong to the markets of the future. Jobeco B.V. in the Netherlands is definitely one of the few that have taken notice. The Dutch enterprise has its eyes on the African market, offering quality food products at affordable prices. Emphasizing their belief in everyone’s right for quality food, they aim to counteract the mass exploitation that is currently taking place throughout the continent.