For many people, cinemas and popcorn belong together. But popcorn is a snack for every time of the week or day. Have you ever tasted Strawberry Cheesecake or Pina Colada popcorn? If not, it´s time to try the award-winning popcorn from Joe & Seph´s. The UK-based family business was founded by Joseph Sopher after his retirement. Soon, his wife and two sons joined the business. Co-Founder Adam Sopher explains why popcorn is not a cinema-snack only, how unusual popcorn flavours are created and how they achieved several Great Taste Awards.