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KAV America Europe

Publications on european-business

Hitting the sweet spot

Chai is a traditional Indian, sweetly spiced, milky tea that has exploded in popularity amongst western consumers in recent years. Recipes vary, which is part of its appeal, but the instant chai latte powders produced and distributed by KAV America Europe have clearly hit the sweet spot. The company’s Chai Latte East Indian Spice was recently bestowed two gold stars in the Superior Taste Award 2019 from the International Taste Institute in Brussels.