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Maxi Bazar SA

Publications on european-business

Open sesame!

Aladdin’s cave had nothing on Maxi Bazar if your idea of treasure is branded toiletries and household articles at significantly lower prices than usual and a wide range of decorative items for the home. The successful chain of town-center stores has a strong presence in the French and Swiss markets in a hugely competitive sector. Its success is based on a continuously changing range of competitively priced, attractive products sold in easily accessible city center locations. With more than 20,000 individual product lines available in the larger stores, they are the kind of shop where customers like to stop by regularly and browse.