Competition in the retail sector is fierce; in the luxury segment, the battle for customers is particularly intense. Image is all-important, and marketing plays a significant role in the quest to attract customers. Point of purchase (POP) advertising has become more innovative than ever over recent years, and many retailers have turned to in-store marketing specialists to ensure their products are presented in the most eye-catching manner. French company MEDIA6 offers the full spectrum of in-store marketing services, ensuring its customers’ products really stand out from the crowd.
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