When patients are asked what is the worst thing about being unwell, they often say it is the uncertainty that goes with not knowing what is wrong with them. Giving the problem a name, even if it is one as frightening as cancer, gives them a sense of knowing what they are dealing with, and a possible plan of action. For 25 years, Italian company Medipass focused on high-tech diagnostic scanning equipment that allowed patients to put a name to their disease. Over the last ten years, its focus has shifted and it now specializes in the management of the technical equipment used to provide cancer patients and their doctors with an effective therapy.