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MiniBrew BV

Publications on european-business
Interview with Edwin Blom, CEO of MiniBrew BV

The Thermomix of the Beer Market

In the same way that the German Thermomix has significantly changed the way consumers cook their home-made food, Edwin Blom, CEO of the Dutch firm MiniBrew BV, wants to change the way we drink beer. His fully automatic brewing machine, sold at just shy of 1,000 EUR, allows his customers to brew their own craft beers in a matter of days. We spoke with Mr. Blom about current beer culture, consumers’ evolving demands, and the markets MiniBrew hopes to penetrate.