The pharmaceutical market in Belgium has gone through significant changes in recent years, and due to different regulations from the Belgian government regarding prices, for instance, the operators of pharmacies and pharmaceutical companies have to find new ways to compete in the market. With 250 pharmacies, Multipharma Group CV is the biggest pharmaceutical distribution network in Belgium. In its iU drugstores, the cooperative offers a broad portfolio of products for babies, sanitary articles, dietary supplements and cosmetics.