Due to the technological quantum leaps of the last few years, people are not interested in mere products any more. They demand comprehensive solutions instead. This is true for almost all market sectors. Nestor Cables Oy, based in Oulu, Finland, is experiencing this trend, too. At present, the company is transforming from a mere cable producer into a solution provider. On the basis of this new strategy, CEO and President Timo Jaakkola sees promising growth prospects for the coming years, especially in the security market.