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KWK Holding GmbH & Co. KG/ 4CR

German quality is very important to the company, and 90% of its products are produced in Germany. “The ‘Made in Germany’ label has a great reputation all over the world; foreign customers are willing to pay a premium for high-quality products,” points out CEO Andrea Pedrotti. The product range is huge ­- around 1,500 articles - and can cater for every customer’s needs.

To reach customers all over the world, KWK Holding uses traditional marketing methods such as advertisements, trades fairs and mailings. Digital marketing, via social media, plays an important role. Contacting customers direct is very easy thanks to smartphones and the newly developed 4CR APP (release in July 2019). Customers can receive information on products or technical data, and two-way communication between customer and trader is facilitated.

Website: http://www.4cr.com/de/company.html

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