Gambling has always been a closely regulated and restricted activity. However, by opening up the market in recent years, national governments have been able to secure a slice of a highly lucrative pie. Legally licensed gambling halls and amusement arcades have sprouted up across Europe offering a range of betting machines for punters to try their luck. The secret to success is making the gambling experience worth the money that is more commonly lost than won. One of the most popular games is Book of Ra which was invented by NOVOMATIC, an Austrian-based company which is represented in the Italian market by NOVOMATIC Italia SpA.