To thrive and prosper in the long term, a manufacturer must possess two attributes in particular: the ability to adapt to new developments in their particular industry, and the knowledge and financial wherewithal to adopt new technologies. The vision to foresee potential opportunities before the industry realizes the gap exists is also a key asset. Swedish firm Permascand AB is a perfect example of a company which, for almost 50 years, has had its finger on the pulse of technological, environmental and industrial developments, and has successfully adapted and expanded its product portfolio accordingly.