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Rainbow International Systemzentrale Deutschland GmbH

Publications on european-business

Franchising with fervor

A popular business model that benefits all parties involved is the franchise. The franchisee has the independence of running his own business without the risk of introducing a new product or service to the market. The franchisor has a less costly and managementintensive way of distributing his goods than with chain stores. There are fewer risks, better profits and less stress for both sides. As a result, it is a business model that has gained adherents in fast-food restaurants, hotels and even language schools. It is also the model of choice for the Dwyer Group, based in Texas. One of its eight franchise concepts is Rainbow International.