Generalist or specialist? A broad portfolio of products serving many client sectors, or a focused product range aimed at specific industries? The fundamental decision on whether to diversify or specialize is one faced by many companies when they are considering strategies for growth, or even for survival. In the ink manufacturing industry, Danish company Resino Trykfarver A/S also pondered this issue long and hard, and decided that, in a very competitive industry, specialization was the way to go. This decision proved to be the right one, and today Resino is a leading player on the world stage.