David Hogg, CEO of S.A.G. Solar GmbH & Co. KG has spent 30 years working in the solar industry on three continents. The Australian-born engineer participated in the development of thin-film crystalline solar technology as Business Manager at the University of New South Wales between 1985 and 1995, before successfully spinning the technology off into a company, Pacific Solar Pty Limited, and raising 100 million AUD in capital investment. In 2004, he brought the business to Germany, setting up a production site near Leipzig before it was taken over by Suntech. After a period in China as COO of Suntech’s European business, he returned to Europe in 2011 and was asked to take over the reins at S.A.G. Solar by Suntech’s new owner, Shunfeng International Clean Energy Group, in 2014. European Business talked to Mr. Hogg about the future of the solar industry.