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Salumificio Fratelli Beretta SpA

Publications on european-business

Italian tradition meets modernity

A sausage is not just a sausage. Supermarket shelves are stacked high with cured meat products of all types, and consumers seem spoilt for choice. But are they really? There is a world of difference between the mass-produced, low-end discounter products, the taste of which sometimes only bear a passing resemblance to the meat they contain, and the high-quality goods of specialist suppliers such as Salumificio Fratelli Beretta S.p.A., an Italian cured meat producer with an impressive 200-year history, which offers consumers the exquisite experience of cured meat products created in accordance with Italian traditions.