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Publications on european-business

Creating a signature scent

Pictures, music, good food and interesting textures have long been around to appeal to the senses. Sensory satisfaction is even easier to achieve when combined with the technology of virtual reality. Now it is the turn of the sense of smell. Scents have always been linked to a feeling of well-being and relaxation. Through unique technical innovation, Scentys, based in Paris, has made it possible not only to distribute aroma to create a feel-good factor, but also to use perfume as a marketing tool; companies can now create a corporate identity based on a signature scent which customers instantly recognize.