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Publications on european-business
Interview with Nadira Azermai, CEO of ScriptBook

Writing new chapters in the film business: Storytelling meets AI

Have you ever wished for a quick glance into the future before making an important decision? In business in particular, a reliable crystal ball would certainly be a bestseller. Belgian company ScriptBook does not offer any magical items, but generated predictive algorithms for the film entertainment industry, which allow script analysis and financial forecasts. In an interview with European Business CEO Nadira Azermai explains how artificial intelligence (AI) works, why the film industry is constantly afraid of the technological future, and if one of her favourite movies would pass the check by ScriptBook.