Hotels, restaurants, coffee shops: The hospitality business is dominated by huge big-name chains. While many smaller establishments are also successful, they nevertheless face serious challenges in competing with the large corporates. As hoteliers based in Canazei in the Italian Dolomites, the Nicolodi family recognized that while individuality is a positive attribute, there is also strength in numbers. The family founded Union Hotels Canazei, a group of local hotels, restaurants and entertainment facilities owned by the family itself and other local business people, to create a strong and successful hospitality presence in the region.