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Publications on european-business

Electrifying the market

Locked away behind the Iron Curtain, Eastern Europe was not only cut off from the rest of the world culturally but also technologically. In so many key progress parameters, such as production efficiency, quality standards and technical advances, the countries of the old Eastern Europe lagged far behind their Western European counterparts. However, companies like VIVBER Kft. in Hungary have worked hard to close the technology gap. Today, they are able to operate according to EU standards and compete successfully in a reunited Europe thanks to their lower cost structures.