The market environment for specialist retailers has become difficult due to the increasing importance of e-commerce, amongst other factors. Customers expect both competitive prices and good advancey. Also, they are more and more used to buying on the Internet. 3e Handels- und Dienstleistungs AG, based in Wels, Austria, the leading cooperation of Austria’s special traders, recognized the signs of the times early. Uniting personal sales and distribution concepts for stationary shops with customer-oriented online offers, the company gives its members a competitive edge.