Citrus fruits flourish in the warm, sunny climate of Southern Europe. For consumers in the cooler north, drinking orange juice is like drinking in the sun. Most fruit juice sold in supermarkets is made from concentrated juice to which water has been added. By concentrating the juice, it is possible to greatly reduce its volume and therefore transportation costs. With a daily production volume of up to 70 t, one of the leading Italian producers of concentrated fruit juices is Agrumaria Reggina S.r.l.