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All Sport Benelux NV

Publications on european-business

Making waves

For retailers selling the right brands, sportswear and sports equipment sales are booming. In a crowded market, there are some brands that have become synonymous with their sport. Such is the case for Speedo, which is indelibly associated with swimming and highly regarded as the top brand in the sport. All Sport Benelux NV has been distributing Speedo products to retailers in Belgium, Luxembourg, France and the Netherlands for the past 50 years. It has played a significant role in the success of not just Speedo but also of other leading sporting brands such as Nike.