Human beings spend much of their lives sleeping in bed. Healthy sleep is very important for our well-being and is affected by many factors. allnatura is an expert when it comes to healthy sleep, offering high-quality and ecological mattresses as well as beds, accessories and other furniture. The company launched its online shop in 2001 as one of the first in the industry, and in May of this year, it was named “Online Shop of the Year” in the furniture sector. European Business spoke with Felix Olle, Representative of the Management Board of allnatura, about the company’s secrets of success.
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