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Alpina Sports GmbH

Publications on european-business

“We do today what others think about tomorrow”

The first skiing records date back to the 18th century when farmers in Krain (today’s Slovenia) skied down the hills and mountains on wooden boards. Later, the Norwegians made skiing popular in Europe and North America. Even against the background of climate change, skiing is still a popular sport, appreciated by young and old. Yet modern ski equipment is worlds apart from the wooden boards of the early days of skiing. Alpina Sports GmbH, based in Sulzemoos, Germany, is one of the pioneers in the market for ski equipment and protective wear. Originally, the company focused on ski goggles. Today, Alpina Sports is a trend-oriented supplier of superior ski and bike gear. Uniting the latest technologies with unique design and extreme wearing comfort, the company is ready to become one of Europe’s leading trendsetting sports brands.