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Communicating with minds and hands

Successful companies know that a strong brand is essential: Potential customers instantly recognize the name and, more importantly, know exactly what it stands for. Since relevant marketing plays a key role in communicating a brand, expert support can be hugely advantageous. BÉFLEX Zrt. in Hungary is a specialist in point-of-communication marketing. The firm works closely with its clients to design innovative concepts and then creates state-of-the-art point-of-communication materials using the latest technology. European Business spoke with the Managing Director of the family enterprise, László Bárán.