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Interview with Niclas Sandin, CEO of BookBeat

Customers like to binge through an author’s complete catalogue

People packing for their holidays this year are far less likely to throw a paperback in their suitcase and much more likely to pack an audiobook reader with which they can access an entire library of literature from a streaming service. A recent arrival in the German market is BookBeat, a Swedish streaming service that comes from the same part of the world that gave us Spotify. As more providers pop up in the market, BookBeat’s CEO Niclas Sandin talks to European Business about how competition in this new market is healthy for all concerned and how BookBeat’s business model differs from the rest.