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Customer relationship management (CRM) has long been an effective strategy for analyzing and managing customer interactions and data with the goal of improving business relationships with customers. With the advent of social media and the proliferation of mobile devices, CRM providers were forced to upgrade services and to include new features to fully satisfy customer requirements. Paris-based Cabestan has consistently adapted its service portfolio to changing market needs. The dynamic service company is a leading specialist when it comes to successful CRM and PRM marketing campaigns.