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CocoBaba GmbH

Publications on european-business
Interview with Emma Heming Willis, CEO of CocoBaba

Falling in love - with coconut oil

A significant life event is often the trigger for a personal review of how we live. Pregnancy, where a woman is responsible not only for her own body, but that of her growing baby too, is a perfect example; mothers-to-be generally become much more health conscious than usual. During her first pregnancy, Emma Heming Willis, wife of action film star Bruce Willis and a passionate aficionado of beauty products, was so concerned about the ingredients of some of the cosmetics and creams that she was using, that she decided to create her own pure and natural solution. In an interview with European Business she explained the full background of her entrepreneurial baby: CocoBaba.