In the 20 years since CoLibrì System SpA was founded by Aldo Farnetti and co-founder Paolo Valle to market a system to cover books with a protective film, more than 340 million books have been protectively swathed by CoLibrì’s products. This makes the Italian company the European leader in this particular niche. However, the company’s success is due not just to its absolute technical leadership but also to its early adoption of a widespread export strategy. The company has five sales offices in key markets and more than 40 sales and distribution partners worldwide. Innovation and diversification cement its dominance still further.