Colour is an essential ingredient of every product and can often be the deciding factor in its success or failure. If the way a product looks doesn’t appeal to the consumer, then they are less likely to make a positive purchasing decision. Color Project European is one of the world’s leading producers of colour samples and works with producers in the car, building and manufacturing industries to provide them with perfect reproductions of their original model colours. And there’s more to the process than meets the eye.
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