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Conte of Florence Distribution SpA

Publications on european-business

An Italian revival: Tribute to sportive fashion

For people who grew up in the 1980s, flashing the name of a label was a natural thing to make a fashion statement. Some labels were flashier than others though, and a few brands were a bit more subtle, or rather: Classy. Flashing labels is very much en vogue again today, but just like in the old days, so is subtle understatement. A brand that subscribes to this category is Conte of Florence. Established in 1952, the fashion brand grew popular in Italy and Europe in particular in the 1970s and 1980s and today, thanks to its new President and CEO, Carlo De Carolis, Conte of Florence outfits have been chosen by celebrities as diverse as Michel Platini or Victoria Beckham.