Premium oral care products are much in demand. As dentists advise patients to change toothbrushes regularly and to use high quality dental care products, more and more consumers are shifting towards the idea that more effective tools are needed to maintain strong and healthy teeth. The oral care market is also driven by an increasing awareness of oral care. Consumers are keen to maintain the best oral health possible and are more diligent than ever about brushing their teeth, flossing and having regular dental check-ups. One company that has influenced this dynamic market for many years is Curaden AG. The Swiss company successfully develops oral health products and distributes them around the globe.