Danske Hoteller A/S celebrates its 30th anniversary this year. It was founded in 1990 by a group of entrepreneurs with the dream of starting a hotel chain in Denmark that would specialize in smaller countryside hotels where ambiance and service took priority. Today the chain numbers 23 hotels all over Denmark. Talking to European Business, Commercial Director Kenneth Hedegaard describes what motivated him to join the group and how it seeks to set itself apart in a crowded market.
Danske Hoteller AS
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Interview with Kenneth Hedegaard, Commercial Director of Danske Hoteller A/S