Today, the terms big data and artificial intelligence are on everyone’s lips, however, the proportion of companies that truly use the insights and advantages big data can confer to inform their strategic planning is still relatively small. Most pay mere lip service to the trend by buying the relevant software and equipment but then failing to interpret and analyze the resulting data correctly. Founded in Paris in 2006 by four university friends, Ekimetrics was set up with the aim of bringing big data to the front office. The intention was to gather information that could be used as the basis for effective market strategies.
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