Made in Italy carries a certain kudos, and despite challenging business conditions in recent years, many Italian companies have chosen to remain true to their roots and face the difficulties in order to retain this prestigious label, rather than seeking a more economically viable option of relocating the production elsewhere. Emiflex S.p.A., headquartered in Varedo near Milan, is one such firm. The family concern, now in the second generation with a history spanning over 35 years, is a specialist manufacturer of pipes and tubes for both household and industrial use. The company is proud that its products are 100% made in Italy.