For Gamers by Gamers - With Heart and Soul
Interview with Elena Grigoryan, CMO of MY.GAMES
Warface, Skyforge, Conquerors’ Blade, Evolution 2, War Robots… by now, every professional and demanding gamer knows that we are talking about MY.Games. With a portfolio of over 60 games for consoles, PCs, and mobile devices, the company pursues a 360-degree strategy that has placed it in the league of the top 50 companies worldwide. The team led by CMO Elena Grigoryan has ambitious plans for the future.
Wirtschaftsforum: Mrs. Grigoryan, what are the pillars of your 360-degree strategy?
Elena Grigoryan: It is important to us to cover all areas of our market, the industrial part, development, publishing, investments, and also acquisitions. We develop our business sectors independently of each other. For example, in the development sector, we try to cover all market niches. We are strong in shooters, this is our core business, and shooters are the biggest mass market. Warface, for example, is one such game. At the same time, we also try to find new niches in the market and for this, we continuously carry out research and development work.
Wirtschaftsforum: What are currently the flagship games of MY.GAMES?
Elena Grigoryan: In the console area, these are definitely Warface and Skyforge. We've only recently released Warface Breakout. For PC, Conqueror’s Blade and Skyforge are our bestsellers, and for the mobile area War Robots and Evolution 2. Here too, we try to develop in various categories. For example, we offer franchise licenses for different target groups and different platforms.
Wirtschaftsforum: What is the mission of MY.GAMES, what do you aim to achieve with your games?
Elena Grigoryan: We aim to provide demanding players with a daily engaging activity. Our goal is for them to understand themselves as part of a global community, a community to which millions of people belong, all united by their love for gaming.
Wirtschaftsforum: You are a global player. What are currently your most important regions?
Elena Grigoryan: The USA is definitely the biggest market followed by Europe. Of course, in our home market, in Russia and the CIS, we hold the pole position. In Europe, Germany is a focus market, followed by Great Britain, Spain, Italy, and the Nordic countries.
Wirtschaftsforum: What are the main goals on your future agenda?
Elena Grigoryan: We will further diversify our portfolio for the mass market, continue to expand internationally, expand our franchise business, seek and train talents for our company, and further strengthen our global brand presence.
Wirtschaftsforum: Our slogan, the slogan of Wirtschaftsforum is: We take business personally. What do you and your team take personally, what drives you in your business?
Elena Grigoryan: We believe we work in the most fascinating industry there is. We are all happy to have been able to turn our hobbies into jobs. We spend our time doing things we love to do and with that, we are successful. It doesn't get any better than that. We develop games for highly professional players. We couldn't do this if we weren't players ourselves and didn't understand them. When we see how our players are loyal to us day after day, it's a great inspiration for all of us to keep going.