Endel Sound GmbH

Endel has recently made headlines, when the app’s founders signed a deal with Warner Music to release more than a dozen albums this year, even though they wouldn’t call their service music. Instead, they prefer the term “functional sound”, which, when played in the background, helps its users relax, sleep or focus. European Business spoke with the company’s founders Oleg Stavitsky and Vlad Pinskij about the thin line between science and art, their ambition to use big data to improve their users’ lives and not sell them ads, and why their service has garnered much greater traction abroad than in the company’s native Germany.