The times of just buying bread and rolls at the local baker’s store are long gone. The past decade has seen the rise of in-store bakery counters which offer freshly baked bread, savoury pastries and snacks, bread, Danish pastries, buns and other specialities. Fornetti Kft. in Hungary is the leading name in in-store baking. With more than 5,000 sales points throughout Europe, the company has established a successful retail and franchise network that has gone from strength to strength. Managing Director Attila Bánhidi knows all about the world of baking the Fornetti way.