In Europe, book clubs have a long tradition. Due to digital transformation and the increasing importance of e-commerce, clubs are rethinking their strategies. France Loisirs Suisse Sàrl, based in Lausanne, is taking the changing market conditions into account with its new platform Chapitre.ch. Launched only recently, Chapitre.ch wants to become the market leader for the French-speaking part of Switzerland. The platform is attractive for both the company’s existing members and for new customers who do not want to join a club.
Webcode:
To read an article from the print magazine online, please enter the web code below, which can be found in the magazine under the article.
