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Fritz Schur Consumer Products A/S

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Firing up barbecue sales in Germany

This summer could scarcely have been any better for retailers of barbecues and al fresco dining accessories. It would probably come as no surprise to discover that more sausages have been sizzling over coals this year than in the previous four, disappointing summers put together. But barbecues are not just for sausages – just ask British celebrity chef and restaurateur, Jamie Oliver. Danish FMCG wholesaler and barbecue specialist, Fritz Schur Consumer Products A/S, has partnered with the British TV chef to develop a new line of barbecue briquettes that will be launched next year.

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