Often, the jewellery is the icing on the cake to your outfit. Today, the market is highly diversified and you are spoilt for choice when looking for a new piece. In addition to your individual preferences the budget always is an important selection criterion. FROJO SOC, based in Marseille, France, is a family-run jeweller following a stringent diversification concept. With different shops and brands, the company is well-established in the luxury as well as in the medium and fashion sector. Managing Director Edouard Frojo will stay true to this diversification strategy in the coming years, too.