With an abundance of high-quality fresh fruit on supermarket shelves it is not difficult to meet the fruit part of the five-a-day recommendation from dieticians aimed at getting people to eat more fruit and vegetables. Helping retailers to satisfy consumer demand for perfectly ripe, flavoursome and attractive fruits and berries is FruitMasters in the Netherlands. The hugely experienced cooperative of fruit growers and importers has been active in the sector for more than a century and specializes in delivering high quality fruit directly from the source.
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