The end of communism brought with it countless changes. Aside from the obvious political transformation, the new free market economies of eastern europe were overwhelmed with input from the West, including the start of competition. Increases in brands and competition led to an increase in advertising and, with it, the advent of G7 sp. z o.o. in Warsaw. Part of the international Publicis Group, G7 was one of the first advertising agencies to storm the Polish market.